This isn’t just coaching. This is your comeback.
I help men who are done with the drinking, the fake friends, the late nights — and ready to get jacked, focused, and disciplined. This is the path I took to reclaim my life — and now I’ll guide you through yours.
What You’ll Unlock Inside
Choose Your Path (Online & In-Person)
🥉 Apprentice
Step into the fire. You’ve left the old life behind — now it’s time to build the foundation. Apprentice is for men who are ready to commit to consistency, dial in their training, and start showing up like the man they know they can be. No fluff. No excuses. Just structure and sweat.
Custom training plan
Full access to the Reforged/Fitbudd training app
Progress tracking: body stats, photos, lifts
Weekly check-in form with written feedback
Educational resources on training, habits, recovery
$99
Monthly
🥈 Warrior (Most Popular)
Forge your identity. You don’t just want a plan — you want a path. Warrior is for the man ready to upgrade every part of his routine: training, nutrition, mindset, and discipline. With hands-on coaching and high accountability, you’ll have everything you need to stop spinning your wheels and start becoming the version of yourself you respect.
Everything in Apprentice, plus:
Personalized macro-based nutrition guidance
Daily habit & lifestyle tracking
Bi-weekly video feedback
Unlimited in-app chat (Mon–Fri response window)
Mindset & lifestyle tools (journaling, routines, focus exercises)
$199
Monthly
🥇 Reforged
This is your transformation season. This is for the man who’s all in. No more coasting. No more compromise. Reforged is the full-on lifestyle shift — elite programming, deep coaching, and intense personal guidance to burn the old identity and build a stronger one from the ground up. If you’re done with mediocrity and ready to lead your life like a weapon, this is it.
Everything in Warrior, plus:
Weekly 1:1 video check-ins (Zoom or Facetime)
Full lifestyle audit: training, nutrition, habits, sleep, stress
Custom supplement recommendations (non-affiliate)
Exclusive client library with private content
Priority check-in response (within 24–48 hours)
$399
Monthly
4 Sessions - 1:1 Personal Training (DTLA)
Take charge of your fitness journey with REFORGED, a results-driven personal training program designed to help you build the physique you’ve always dreamed of—without shortcuts or performance-enhancing drugs. Why REFORGED? ✔️ Custom Plan: Tailored workouts to match your lifestyle, goals, and fitness level. ✔️ Expert Guidance: Benefit from years of experience and proven strategies that REFORGED used to achieve his clients’ as well as his own remarkable transformation. ✔️ No Gimmicks, Just Results: Learn sustainable habits that deliver lasting results. Who is this for? Beginners looking for a clear roadmap. Experienced gym-goers wanting to break through plateaus. Achieve the confidence, strength, and energy you deserve. Start your journey today and become the best version of yourself.
50 MINUTE SESSIONS, 1X PER WEEK
CUSTOM MEAL PLAN & NUTRITION GUIDANCE
PERSONALIZED WORKOUT PROGRAM
RESERVED PARKING DURING SESSION
$320
Monthly
8 Sessions - 1:1 Personal Training (DTLA)
Take charge of your fitness journey with REFORGED, a results-driven personal training program designed to help you build the physique you’ve always dreamed of—without shortcuts or performance-enhancing drugs. Why REFORGED? ✔️ Custom Plan: Tailored workouts to match your lifestyle, goals, and fitness level. ✔️ Expert Guidance: Benefit from years of experience and proven strategies that REFORGED used to achieve his clients’ as well as his own remarkable transformation. ✔️ No Gimmicks, Just Results: Learn sustainable habits that deliver lasting results. Who is this for? Beginners looking for a clear roadmap. Experienced gym-goers wanting to break through plateaus. Achieve the confidence, strength, and energy you deserve. Start your journey today and become the best version of yourself.
50 MINUTE SESSIONS, 2X PER WEEK
CUSTOM MEAL PLAN & NUTRITION GUIDANCE
PERSONALIZED WORKOUT PROGRAM
RESERVED PARKING DURING SESSION
$640
Monthly
12 Sessions - 1:1 Personal Training (DTLA)
Take charge of your fitness journey with REFORGED, a results-driven personal training program designed to help you build the physique you’ve always dreamed of—without shortcuts or performance-enhancing drugs. Why REFORGED? ✔️ Custom Plan: Tailored workouts to match your lifestyle, goals, and fitness level. ✔️ Expert Guidance: Benefit from years of experience and proven strategies that REFORGED used to achieve his clients’ as well as his own remarkable transformation. ✔️ No Gimmicks, Just Results: Learn sustainable habits that deliver lasting results. Who is this for? Beginners looking for a clear roadmap. Experienced gym-goers wanting to break through plateaus. Achieve the confidence, strength, and energy you deserve. Start your journey today and become the best version of yourself.
50 MINUTE SESSIONS, 3X PER WEEK
CUSTOM MEAL PLAN & NUTRITION GUIDANCE
PERSONALIZED WORKOUT PROGRAM
RESERVED PARKING DURING SESSION
$960
MonthlyJose Herrera
Online Men’s Fitness Coach
I was a bartender who drank and used drugs every weekend — wasting years numbing myself in the nightlife. When I gave it all up, I didn’t just build muscle — I rebuilt my mind, my habits, and my identity. Now I help other men do the same — through structure, sweat, and self-mastery.
You Might Be Wondering…
Do I need to be completely sober to join?
You just need to be ready to leave alcohol behind and go all-in on fitness. This isn’t about quitting — it’s about replacing the old lifestyle with something stronger, cleaner, and more purposeful.
What if I’m new to the gym?
You’re in the right place. Whether you’ve never trained or just haven’t been consistent, I’ll build a plan that fits your level and your lifestyle — no judgment, just progress.
I’ve been lifting for a while. Will this still push me?
Definitely. You’ll get a custom program that challenges you based on your goals, current strength, and schedule — plus direct coaching and mindset work to break through plateaus.
What if I fall off track or miss workouts?
Life happens. What matters is that you don’t stay off track. I’ll help you build the discipline, structure, and systems to keep moving forward — even when motivation fades.
What makes this different from other online coaching?
This is more than a workout plan — it’s a lifestyle shift. If you’re ready to cut the BS, take control, and build real strength inside and out, this is for you. We train with purpose and live with discipline.
