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THIS IS YOUR COMEBACK.

All of my guys are dominating their goals, locking back in, and leveling up their confidence

THE 8 WEEK PLAN

PERSONALIZED DIET

I’ll build a straightforward nutrition plan based on your general food preferences and any basic restrictions (like avoiding certain foods). You’ll get a variety of meal options that give you structure without the stress—no calorie counting, no macro tracking. Just simple, flexible guidance that fits your routine and helps you stay consistent.

CUSTOMIZED TRAINING

Your program is designed around your current physique, experience level, and goals—whether you’re training at home, in the gym, or both. You’ll get structured workouts with clear direction, including video demos for every exercise and recommended weights, so you walk in with confidence and know exactly what to do.

SUPPLEMENT RECOMMENDATIONS

You’ll get targeted supplement suggestions based on your specific goals—whether it's building size or cutting fat. These are the same go-to products I trust, and I don’t share them publicly. I’ll also help you find options that fit your budget, so you're not wasting money on hype.

BI-WEEKLY FEEDBACK

You’ll submit a check-in every week to keep yourself accountable and track progress. I’ll personally review and provide detailed feedback at the end of weeks 2, 4, 6, and 8. This system keeps you engaged without being babysat—and helps you build the discipline to stay on track long after the program ends.

Confidence isn’t given—it’s built. And it starts with owning your space, your body, and your mindset.

Transformation before after
Transformation before after
Transformation before after
Transformation before after

Jose Herrera

Online Men’s Fitness Coach

Hey, I’m Jose Herrera, a NASM Certified Coach, and I help men lose weight and build muscle in a sustainable, no-nonsense way. I first stepped into the gym at 17—130 pounds at 6'2", fresh off an unhealthy crash diet that left me skinny and burnt out. Like a lot of guys, I just wanted to feel strong and confident, but I had no clue where to start. I spent years spinning my wheels—jumping from one fad diet to the next, chasing quick fixes, and getting nowhere fast. Eventually, I stopped trying to hack the process and focused on learning what actually works: proper training, real nutrition, and long-term balance. No more extremes, no more guesswork—just results. Now at 33, I coach men who are where I used to be—frustrated, stuck, and tired of the BS. My mission is simple: help you build the body you want without sacrificing your sanity. If you're ready to ditch the quick fixes and get real results, you're in the right place.

Jose Herrera
Jose Herrera
Jose Herrera

What My Clients Are Saying

Training with Jose has been an amazing experience! He is not only professional but also genuinely cares about my overall well-being. He goes beyond just exercise—he helps me stay on track with my diet and build a healthier mindset. What really sets him apart is his dedication. He always reminds me to log my meals in his app, ensuring I stay accountable, and even gives me guidance on what to eat when dining out with friends. My session officially starts at 8 AM, but he asks me to arrive 10 minutes early to warm up, and we almost always go over time—sometimes 10, even 20 minutes—because he wants to make sure I get the most out of every session. He's also incredibly responsive. No matter when I have a question—whether it's about workouts, nutrition, or just general health—he's always reachable and ready to help. Thanks to his guidance and support, I’ve already lost 5 pounds in just two weeks! If you're looking for a trainer who is not only knowledgeable but also truly invested in your success, I highly recommend Jose!

Ethan

Highly, highly recommend Jose if you’re looking for a personal trainer to reach your fitness goals. I’ve been training with him for over a month and have already made amazing progress in both physique and improving my nutrition habits. Jose is very responsive and I know he wants me to succeed! Has great custom nutrition and workout plans that don’t feel repetitive, and does a great job to curate each session to align with your fitness goals. Convenient location in Downtown LA with parking (a huge blessing!!!), spacious and clean gym facilities, and nice views of Downtown LA!

Coleman

Jose has completely reshaped my mentality with diet, exercise and my confidence. Jose is very professional and well educated, Available at all times for questions and comments you have. I started seeing progress in as little as 9 days! I highly recommend him as a trainer and nutrition coach. I’ve trusted and stuck by him now for 3 years and going!

Jorge

FAQ'S

First step—reach out. If we both feel it’s a solid fit, we’ll move forward and get your custom plan built.

Simple. One-time payment, no hidden fees, no subscriptions—just a straight shot to results.

Every training and nutrition plan is fully tailored to you—your body, your goals, and your lifestyle. No templates, no guesswork.

Yes—but it’s exclusive. Ongoing online coaching is only available to clients who’ve completed my 8-week program. It’s a monthly subscription that gives you continued access to support, accountability, and adjustments to keep you progressing without falling off track.

Think we’d make a solid team?

Let’s make it happen—start the conversation.