I’ll build a straightforward nutrition plan based on your general food preferences and any basic restrictions (like avoiding certain foods). You’ll get a variety of meal options that give you structure without the stress—no calorie counting, no macro tracking. Just simple, flexible guidance that fits your routine and helps you stay consistent.
Your program is designed around your current physique, experience level, and goals—whether you’re training at home, in the gym, or both. You’ll get structured workouts with clear direction, including video demos for every exercise and recommended weights, so you walk in with confidence and know exactly what to do.
You’ll get targeted supplement suggestions based on your specific goals—whether it's building size or cutting fat. These are the same go-to products I trust, and I don’t share them publicly. I’ll also help you find options that fit your budget, so you're not wasting money on hype.
You’ll submit a check-in every week to keep yourself accountable and track progress. I’ll personally review and provide detailed feedback at the end of weeks 2, 4, 6, and 8. This system keeps you engaged without being babysat—and helps you build the discipline to stay on track long after the program ends.
Hey, I’m Jose Herrera, a NASM Certified Coach, and I help men lose weight and build muscle in a sustainable, no-nonsense way. I first stepped into the gym at 17—130 pounds at 6'2", fresh off an unhealthy crash diet that left me skinny and burnt out. Like a lot of guys, I just wanted to feel strong and confident, but I had no clue where to start. I spent years spinning my wheels—jumping from one fad diet to the next, chasing quick fixes, and getting nowhere fast. Eventually, I stopped trying to hack the process and focused on learning what actually works: proper training, real nutrition, and long-term balance. No more extremes, no more guesswork—just results. Now at 33, I coach men who are where I used to be—frustrated, stuck, and tired of the BS. My mission is simple: help you build the body you want without sacrificing your sanity. If you're ready to ditch the quick fixes and get real results, you're in the right place.
Ethan
Coleman
Jorge
How do we get started?
First step—reach out. If we both feel it’s a solid fit, we’ll move forward and get your custom plan built.
How does payment work?
Simple. One-time payment, no hidden fees, no subscriptions—just a straight shot to results.
Will my plan be personalized?
Every training and nutrition plan is fully tailored to you—your body, your goals, and your lifestyle. No templates, no guesswork.
What happens after the 8-week program ends? Can I keep working with you?
Yes—but it’s exclusive. Ongoing online coaching is only available to clients who’ve completed my 8-week program. It’s a monthly subscription that gives you continued access to support, accountability, and adjustments to keep you progressing without falling off track.