Hey, I’m Jose Herrera, a NASM Certified Coach, and I help men lose weight and build muscle in a sustainable, no-nonsense way. I first stepped into the gym at 17—130 pounds at 6'2", fresh off an unhealthy crash diet that left me skinny and burnt out. Like a lot of guys, I just wanted to feel strong and confident, but I had no clue where to start. I spent years spinning my wheels—jumping from one fad diet to the next, chasing quick fixes, and getting nowhere fast. Eventually, I stopped trying to hack the process and focused on learning what actually works: proper training, real nutrition, and long-term balance. No more extremes, no more guesswork—just results. Now at 33, I coach men who are where I used to be—frustrated, stuck, and tired of the BS. My mission is simple: help you build the body you want without sacrificing your sanity. If you're ready to ditch the quick fixes and get real results, you're in the right place.